How to Use “Link Pyramid” Structure to Boost Your Search Engine Rankings

Search Engine Optimization (SEO) is maybe  by far the most confusing traffic-generation strategy when you’re just starting out.

Sometimes, you may have wondered that why your sites have so many backlinks, but still couldn’t get the high rankings as you expected.

To explain this, SEO guru Jonathan Leger introduced his “link pyramid” theory that you need to make your site’s link structure look nature in Google’s eyes.

We all know that all incoming links are not created equal. Links from authority sites are much more powerful than links from niche blogs, general directories or blog comments.

But does more authority links always mean better rankings? The answer might not be what you think.

To make it nature, you want to construct what he calls a “link pyramid” for your site.

This pyramid is a 3-level structure of links: 1) your base links, 2) your mid-range links and 3) your highest quality links.

link pyramid

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