Archive for Website Monetization

Forget Email and Go Mobile!

You need to be actively acquiring your customers’ mobile numbers. Don’t just sit on those numbers either, you need to be marketing to them right now.

Why? Well, because email is dying. Albeit slowly.

Email is, of course, a worthwhile marketing tactic, but the fact is that young people (18-24) just don’t use email. They perceive email as ‘too slow’ and they aren’t used to the non-instant format of the internal email system. A report on the BBC shows just how profound this change in behaviour is. The CEO of Atos is actively working on banning internal company email.

Mobile numbers are highly coveted by businesses precisely because they are so protected by customers.

We treat our mobiles better than most pets. We sleep next to them and we carry them everywhere. And that is exactly why we are protective of our numbers. They are precious to us; enshrined in law that mobile operators must allow us to take our numbers with us if we change network.

According to the Guardian, smartphones now account for more than 50% of phone sales in Europe. Yet, even though smartphone web browsers show your existing landing pages, there’s still reason to have a direct relationship with your customer’s phone via SMS. It’s the only ‘app’ that is accessible to virtually all mobile handsets in the world.

mobile marketing

Build Your Mobile List

Gathering mobile information on the back of an active email list is a great way to begin adding numbers to your database. Send out a mobile opt-in message to your email asking your customers to add their mobile number to their profiles to receive updates, discounts or news via SMS. Add a mobile number to your sign up form to get new prospects sharing their mobile information with you.

Hotels are already doing this by sending confirmation messages via opted-in SMS messages. They even include sat nav coordinates to plug right into a smartphone.

Remember, once you have permission to send offers or information to a mobile, you have a deeper relationship with your customer. So do as the hotels are doing, and don’t over-send these messages. Keep it at the transaction or reminder level, then only send offers occasionally.

Another way to build your list is to offer specific services via mobile and SMS that make sense to a mobile customer. Personal services such as reminders for appointments or services that support a cross-device experience. One example I often use to explain this is that of a dieting site with an ebook of weight-loss tips. On the sign up form to download the ebook, a valuable service-oriented offer could be to “add your mobile number and receive daily encouragement by SMS.”

Purchasing Mobile Numbers

This should really only be considered by experienced mobile marketers, but it is possible to buy batches of numbers from others who run co-registration via CPA offers and segment the list by interest. Be careful who you deal with however, or you can get stung by the anti-spam laws.

Mobile is very very personal, so getting a mobile number is definitely harder than getting an email address. But it’s worth it and as people become more comfortable with SMS messages from businesses – relevant messages – they will be more willing to share their personal information.

Offers and calls-to-action

SMS marketing offers an easy way to share a brief message to pique interest and then drive mobile users to a mobile-optimised web page.

Even if you are specifically targeting smartphones, optimisation is still a concern. Smartphone web browsers are capable of displaying webpages, but the experience is broken and the user will need to zoom and pinch their way around your site. Which is annoying more than difficult. Optimising the site design ensures the most appropriate messages are presented to the mobile user first.

Alternatively, providing a phone number in your SMS text messages is an easy way to get a response.  All most users have to do is press the ‘dial’ button from the SMS to get access to the response number you send.

Sending Bulk SMS Texts

Mobile marketing has taken a note from the email marketing providers and offer many desktop tools to compose, send, respond to and analyse mobile campaigns. You’re not going to have to tap little phone keypads.

These tools help you to manage thousands of SMS messages, build and segment your lists, create auto-responses, interpret reply message like YES confirmations and STOP messages for unsubscribes.

The best providers in the market integrate your mobile number database right into your web sign up forms through an SMS API. They will also ensure directly connection to any of the global mobile networks, often at the same competitive rates.

Even someone with no experience at all in creating offers, campaigns and marketing can easily make the leap to mobile marketing. It is fast becoming one of the most valuable outbound marketing activities available to marketers.художник на икониИкони на светциХудожникОткъде да купя иконаидея за подаръкsondajiсондажи

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How to Get Accepted by CPA Affiliate Networks & The eBay Affiliate Network Truth

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1. How to get accepted by CPA affiliate networks
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Thanks for all your great feedback on the make money giving away freebies post I made.

However, some people have trouble when they try to join the CPA networks but without a high traffic website.

A blog reader told me that most of my listed CPA companies require the website should have at least 1000 visitors per month, in one of them they even need 10,000!

So how can you get your applications accepted?

Most CPA networks have comments section in the application. You just explain in the comments block that you are going to use Pay-per-click and purchase some banners or text links to send traffic with direct linking.

You can even try calling in them to get your application manually reviewed.

This should get you into the most CPA networks.

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2. The eBay affiliate program truth
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A subscriber asked for my opinion of the Build A Niche Store script(not an affiliate link), which create content sites through the eBay affiliate programs.

I haven’t personally tried BANS but I don’t suggest anybody to buy it, because the eBay affiliate program is not as profitable as some other ones like Clickbank, even Adsense. Since eBay is only sharing a small part of their bid revenue, about 4% of the closing value of a winning bid, which is not generous compare to 75% of Clickbank sale and 78% of Adsense revenue share.

In fact, personally I’ve never had a good experience with the eBay’s affiliate program. If you really want to use BANS, you need to get approved by eBay Partner Network firstly. But the weird thing is I never get approved!

When they was handling their affiliate program with CJ (which turned out to be a big fail) and my affiliate application got declined automatically.

And on April 2008 they finally dropped CJ and built their affiliate program in house. I tried to join their eBay Partner Network but no response from them since I submitted my application.

And even worse, they banned hundreds of affiliates this month for reason that the traffic they were sending to eBay was “significantly less engaged”.

And here’s even a Squidoo len by a sacked eBay affiliate:

http://www.squidoo.com/the-truth-about-epn

So for most for you, what you need is to follow a proven working system, not something that could make you money right now. (Remember the biggest money-making obstacle?)

Here are some proven working marketing systems by Marlon Sanders if you’re lack of one:

Promo Dashboard (Promo in 3 simple steps with list building)

Marketing Dashboard (Setting up your own online business like the experts)

Design Dashboard (Create amazing web pages that sell products like crazy)

Affiliate Dashboard (Launch your own affiliate program & getting streams of active affiliates)

Each of Marlon’s “Dashboard” products is a easy to follow system. I do love the 6 row of lovely icons, each icon is a single step for you to take. Easy and fun. I’m sure you’ll love them too.

Always remember you don’t need to chase the latest money-making opportunities all the time. What you need is just a system, a proven working system.

And always let me know what you think by leaving your comment below.

To your amazing success!

Henry

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Secret Revealed: How One Phrase Doubled My Sales Conversion

Hi everyone,

As promised, I’m revealing the exact secret phrase on my Flip Site Buddy OTO page that doubled my conversion.

The simple powerful phrase on the top of the OTO page is…

powerful sales phrase

“Access Free Download Details At the Bottom of This Page”! That’s it!

Probably to many people’s surprise 😆

So to have you fully understand the sales process, let me illustrate. You see, the process involves 3 basic steps: (I know I know, it’s actually far more than this 3 steps, but I’m not talking about things like list monetization and back ends here)

sales funnel

Until recently, I found something odd that I got so many support emails from people asking for the free downloads. But they were supposed to get their downloads right after they turned down the one-time-offer!

I realized some weird problems. These people opted in on the squeeze page and then closed the OTO page immediately. They just went directly to their email inbox looking for a download email. But however, I just don’t put the normal download link on the welcome email. Instead, I only sent them an email that only contains unadvertised bonus download link.

So I just added that powerful phrase on the top to remind my visitors the download details is at the bottom of the page.

You see, in this way, people HAVE TO scroll down the whole sales page to get their freebies. You just FORCE people to read your copy with this trick.

Now my result is, on average 1 out of 11 people see the offer make a purchase. Awesome, isn’t it? And if you want to promote this monster offer and make some bucks you can grab your affiliate tools here.

So what you need is to make your copy really good. When you have a high response sales copy with attractive appeal, clear bullets and strong call-to-action, you can win sales in the process with this tactic, from people who even don’t want to read your sales page at the beginning!

Thanks for reading this post, feel free as always to leave a comment 🙂

Henry

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