Archive for SEO

The Biggest Danger In Search Engine Optimization

Every webmaster and online business owner understands the benefits of search engine optimization. One of the most effective and least expensive marketing tactics that can deliver a high volume of targeted traffic is to get your website ranked in the top 3 slots on search engines like Google and Bing.

Few, however, realize that there are also dangers and risks hidden in SEO. Most are trivial or short-lived. Others can be more serious. And very few have the potential to cripple your entire search strategy.

Search Engine Optimization (SEO) is the art and craft of making your website more likely and suitable for ranking high on search engine results pages (SERPs) through a combination of on-page and off-page factors. It is logical, therefore, that good SEO doesn’t happen by magic or through accident. It involves an investment of time and/or money into getting things right.

And in that statement lies the seed of the biggest danger in SEO.

Your website ranks on search engines for specific terms or phrases called keywords. For instance, if your website is about dog training, then it will probably rank on search results for terms like “dog training”, “dog obedience”, “potty training puppies” and so on. The phrases for which your site ranks will depend upon how frequently and in what context they are found on your web page (on-page SEO) as well as their presence in the anchor text of incoming links to your page, and the relevance or authority of the page hosting those links (off-page SEO).

So what could be dangerous about that? After all, isn’t SEO all about optimizing these things so that your site ranks high? …Click to Continue →

Tips for Multilingual Keyword Research

Multilingual Keyword ResearchAsk any seasoned SEO, and they will tell you of the sleepless nights they’ve had trying to outwit Google’s ever-changing search algorithms. Finding the right keywords and optimizing a website is an uphill battle, especially with the advent of social media, which requires the constant production of fresh content and perpetual engagement on all social media fronts.

Throw the need to reach multilingual audiences in the mix, and you’ll see why reaching the top Google search spot seems like a distant dream. That may be the case with the heavily saturated English web but not necessarily so if you look at the foreign language internet. With less content and less competition for keywords, reaching the top of the search engine rankings is well within the reach of savvy e-marketers daring to look beyond borders.

As the prevalent majority of netizens prefer browsing in their native tongue (Common Sense Advisory’s “Can’t Read, Won’t Buy” report), digital marketers should embrace a multilingual approach if they wish to spread their message across cultures. But how do you get traffic to your website from abroad?

The good news is that multilingual e-marketing is not rocket science, and it doesn’t take much to tap into the tremendous opportunities that emerging markets present.

Here’s how to achieve this…

Localize your keyword research

If you’re not new to SEO, you’ve probably honed your optimization skills while brainstorming keywords for websites in English. So the natural first step would be to simply translate your keywords into the respective target language. Unfortunately, literal keyword rendition rarely works: just like languages and social conventions, search habits vary across cultures and there are numerous search quirks to be considered.  Even countries sharing the same language will need localized keywords that will match local intricacies of expression.

To nip any cultural faux pas in the bud and be culturally and linguistically appropriate, you should seek the help of in-country native-speaking marketers: they will be aware of local search particularities and be naturally switched on about linguistic subtleties that are so important for identifying the right keywords.

Beware of the temptation to use online dictionaries or automated translation software when researching keywords. One mistranslation or wrongly identified keyword, and your website will be impossible to find.

Put terms to the test

So, you’ve now identified potential keywords in different languages with the help of professional translators or native-speaking marketers, but still need to fine-tune them before applying them to your web content.

The best keyword analysis tool is Google AdWords; just type in your suggested term to see how many people have searched for it and how likely it is that it will drive traffic to your website. While Google hogs the search engine market in Europe and the US, however, you should not forget other local search engines that are more prominent in certain countries, such as  Yandex in Russia and Baidu in China. All it takes is some meticulous research to identify the search engines of choice in your target markets.

Fine-tune keywords

Once you have identified, selected and analyzed the foreign language keywords, it’s time to see them in action. Incorporate them into your web content in an inconspicuous way and see how they perform.

To measure the performance of keywords and see which ones drive the most traffic to your website, you can use tools such as Google Analytics. If some keywords don’t yield conversions, you can leave them out altogether. Similarly, you might want to play around with others which you think might perform better.

Don’t be afraid to tweak words and phrases if necessary: after all, it’s the positioning of your website that is at stake. Monitor the performance of your multilingual keyword campaign, constantly refine your keywords and you’ll soon find your website at the top of search engine rankings.

 

Author Box

Christian Arno is the founder and Managing Director Lingo24, global provider of translation, website localization and multilingual marketing services. Launched in 2001, Lingo24 now has 160 employees and clients in more than sixty countries. In the past twelve months, they have translated over sixty million words for businesses in every industry sector. Follow Christian (@l24ca) and Lingo24 (@Lingo24) on Twitter.иконииконописikoniсвети георги

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How Google PENALIZED My Sites for Selling Links (And It’s Not Exactly What You Think)

Yes, that’s true. I got caught by Google for selling paid links.

You are probably already aware that Google is taking the obvious measures against paid links.

I have a couple of niche web sites; some of them hardly got any traffic, but they all had nice Google PageRanks. There was a time I was selling paid links with Backlinks.com which made me a small stream of income every month.

However, one day I woke up and saw a popular site of mine dropped from PR 3 to PR 0.

“It must be something wrong! I never used any blackhat SEO methods!” So I checked my other sites.

But to my surprise that all my sites listed in the Backlinks.com are down to PR0. Then I realized that I’ve got a PageRank penalty from Google. …Click to Continue →

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How to Use “Link Pyramid” Structure to Boost Your Search Engine Rankings

Search Engine Optimization (SEO) is maybe  by far the most confusing traffic-generation strategy when you’re just starting out.

Sometimes, you may have wondered that why your sites have so many backlinks, but still couldn’t get the high rankings as you expected.

To explain this, SEO guru Jonathan Leger introduced his “link pyramid” theory that you need to make your site’s link structure look nature in Google’s eyes.

We all know that all incoming links are not created equal. Links from authority sites are much more powerful than links from niche blogs, general directories or blog comments.

But does more authority links always mean better rankings? The answer might not be what you think.

To make it nature, you want to construct what he calls a “link pyramid” for your site.

This pyramid is a 3-level structure of links: 1) your base links, 2) your mid-range links and 3) your highest quality links.

link pyramid

…Click to Continue →

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How Not to Waste Your Golden Keywords

This is a guest post by Nick Bokhonok from www.FreeTrafficSystem.com. I’ve tested his free link building system and it works out very well for me.

Free Traffic System and Unique Article Wizard are much alike that you can build unlimited one way links with both by submitting unique articles.

I consider FTS the lite version of Unique Article Wizard since you can only republish your article on 30 relevant blogs, compare with up to 2,000 article directories in UAW. But if you budget is quite limited, this 100% free link building service is a good choice.

Free Traffic System

How Not to Waste Your Golden Keywords

You do not imagine how many people – while pursuing the best of the hopes – are naturally damaging their SEO success. Indeed the road to hell is paved with good intentions.

As a person who has been doing link building help to different businesses and as a person who has a daily growing community of link builders – I have seen too often how people are killing their chances to get more traffic.

That is why I decided to explain what is wrong and how to stop wasting your golden keywords in future.

What are these “Golden Keywords” About?

Let’s define the notion of “golden keywords” first, because this is a term from my personal use and you are not going to find it in the dictionary.

“Golden keywords” are the keywords with small link building competition and nice stable search demand. In other words, these are the keywords in your niche for which you can quite quickly get Google page 1 and milk this traffic, converting it into signups/sales/clicks on your site.

Finding these “golden keywords” is not easy, and usually people hire professional keyword researchers who are finding the keywords with small competition and nice traffic.

And this is where people get into the trap…

I Know My Golden Keywords I will Squeeze the Most from Them!

Nothing bad about taking the bull by the horns. You paid your money for the keyword research, and once you have the keywords – your hands are scratching to use them whenever it is possible. And this can cause you big SEO trouble.

The rule of a thumb is to make thorough use of these keywords ON YOUR SITE (where this is ok), but NEVER use them on the sites of other people.

Let me give you one example that will explain everything.

Let’s say your golden keyword is “bodybuilding for snoring relief” – obviously I have invented the keyword on the go, so don’t try to fight for this keyword 🙂

Of course, you used this keyword on your site: you put it into the meta title of the page, in the meta description, mentioned “bodybuilding for snoring relief” several times in the text and started to build backlinks with “bodybuilding for snoring relief” being inside the anchor text of your backlinks. Great, you’ve done your homework perfectly well!

But then you decide to get some extra publicity for this topic, and you submitted an article or press release and in the title you used “bodybuilding for snoring relief” – this is where the troubles come in…

You see, famous article and press release directories are very reputable in the eyes of search engines. That is why if you publish an article on a famous article directory with “bodybuilding for snoring relief” used in the title of the article, then very soon you can see that this article got a better position in Google for the search “bodybuilding for snoring relief.”

And this is just because you used “bodybuilding for snoring relief” in the title and it got published on a SEO trusted resource.

This is great for the article directory: you helped them to get top position for another great keyword. But is that great for you?

THEY Get Most of the Traffic You are Left with Breadcrumbs!

Even if the difference is small, and your article on another site has position 1 in Google, and your site has position 2 in Google – the difference in traffic will be serious. It is proven that position 1 can be getting up to 2 times more traffic compared to position 2.

Now just imagine how much traffic you can lose because someone reads your article on another site and will never click your link in the resource box at the bottom of the article.

Does It Mean I Should Stop Submitting Content to Other Sites?

Wrong! It is wise and important to build extra traffic via submitting your content to niche blogs, social news networks, article and press release directories.

But you should use general keywords in the title of your content publish on these other sites. If you use a golden keyword, then you are creating a serious competitor.

In my free link building network (www.FreeTrafficSystem.com) people submit content to niche blogs, and I noticed that a big portion of the people are trying to put their golden keywords into the title of the submitted articles, thus helping the niche blogs to get extra traffic and stealing this traffic from their own sites.

The only place where you SHOULD use the golden keyword on the pages of other sites is the anchor text of the backlink which links to YOUR site. Using golden keywords in anchor text of backlinks pushes your site higher in the Google search results, and this has been proven by thousands of link building experiences.

Summary

Be wise with your golden keywords – they are your online business asset. Do not help other sites to score for these keywords, by using golden keywords in the titles of any content, published outside your site.

Be smart – and SEO abundance will come to your business.nick bokhonok free traffic system

About author:

Nick Bokhonok – inventor of Internet marketing and SEO tools since 2000.

In his new community www.FreeTrafficSystem.com people build unlimited one way links for free and push their sites to Google page 1.

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