Archive for List Building

3 Mysteries of Email Open Rates – EXPOSED!

Whenever you distribute emails to your subscribers, a fraction of them will get delivered, some recipients will cancel their subscription, some will open your email message and read it, and few will even take the next step and click on a link within it or take other action.

If you use an email delivery service like Aweber or Get Response or Imnica to handle your mailing list, then you will be able to access this data at the click of a link. Your report will include information such as the number of emails sent, bounces, opt-outs, opens and clicks.

Open rates are expressed in terms of a percentage of the total number of emails that were delivered to recipients. If you sent out 500 emails, and 5 of them bounced, then 495 got delivered. Of these, if 155 were opened, then your email open rate is 155/495 or 31.3%

But what exactly do we mean by “opening” email?

What Do You Mean By Email Open Rates?

Email open rates are measured by tracking systems implemented by the email service you use to distribute your messages. Typically what happens is that the service will automatically insert a small transparent GIF (an invisible “tracking image”) into your email message.

Now, when the service sends out your email and it arrives in your subscriber’s inbox, your reader will view it using an email client such as Outlook Express or Eudora or a Web-based email program. When the email message is opened, the tracking image is also displayed – even though it isn’t visible to the recipient.

The email client program sends a request to the email service for the image. This is monitored by the service, which now knows that the recipient has received the email and opened it. It records this “hit” as an “open”.

Every single message distributed by the email service will get its own unique tracking image, which allows the service to provide very granular reporting on which email addresses received and opened your message.

But does open rate mean your email got read?

How Emails Can Be Opened – But Remain Unread!

As we’ve seen just now, the moment your recipient’s email client triggers a request for the tracking pixel (image), the data is logged in your account as an “open”. But this does not mean your email was read, or even viewed by a person!

All that you can say from this information is that your email made its way into your subscriber’s inbox, and was acted upon by the email client in a way that triggered a pixel request.

It could simply mean that your subscriber has their ’email preview’ preferences turned on. This is means whenever the SUBJECT line of your message is highlighted, the message shows up as a preview in a separate pane or tab – where it may or may not be viewed. Your subscriber may just be manually scrolling down a list of emails, and hitting DELETE after glancing at the headline!

Yet your email service will record this as an “open”.

And then, paradoxically enough, we have the reverse!

Your Emails May Be Read – But Not Show As Opened

Bizarre as it sounds, this happens because your email service can only track a message as opened if it receives a request for the tracking pixel.

Because the code for the tracking pixel image is in HTML code, this will only apply to emails sent and received in HTML format. If your email is viewed on a client program set to only display text versions, such as the default setting is on many mobile devices, the subscriber’s machine may not request the image at all – even though the recipient reads your email, and maybe even takes action based on it.

Many email programs are set to not display tracking images by default. This means the email message you sent is shown on the recipient’s screen – but your tracking pixel is not loaded, which means your email service will not count it as an “open”.

How Email Open Rates Are Calculated

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Forget Email and Go Mobile!

You need to be actively acquiring your customers’ mobile numbers. Don’t just sit on those numbers either, you need to be marketing to them right now.

Why? Well, because email is dying. Albeit slowly.

Email is, of course, a worthwhile marketing tactic, but the fact is that young people (18-24) just don’t use email. They perceive email as ‘too slow’ and they aren’t used to the non-instant format of the internal email system. A report on the BBC shows just how profound this change in behaviour is. The CEO of Atos is actively working on banning internal company email.

Mobile numbers are highly coveted by businesses precisely because they are so protected by customers.

We treat our mobiles better than most pets. We sleep next to them and we carry them everywhere. And that is exactly why we are protective of our numbers. They are precious to us; enshrined in law that mobile operators must allow us to take our numbers with us if we change network.

According to the Guardian, smartphones now account for more than 50% of phone sales in Europe. Yet, even though smartphone web browsers show your existing landing pages, there’s still reason to have a direct relationship with your customer’s phone via SMS. It’s the only ‘app’ that is accessible to virtually all mobile handsets in the world.

mobile marketing

Build Your Mobile List

Gathering mobile information on the back of an active email list is a great way to begin adding numbers to your database. Send out a mobile opt-in message to your email asking your customers to add their mobile number to their profiles to receive updates, discounts or news via SMS. Add a mobile number to your sign up form to get new prospects sharing their mobile information with you.

Hotels are already doing this by sending confirmation messages via opted-in SMS messages. They even include sat nav coordinates to plug right into a smartphone.

Remember, once you have permission to send offers or information to a mobile, you have a deeper relationship with your customer. So do as the hotels are doing, and don’t over-send these messages. Keep it at the transaction or reminder level, then only send offers occasionally.

Another way to build your list is to offer specific services via mobile and SMS that make sense to a mobile customer. Personal services such as reminders for appointments or services that support a cross-device experience. One example I often use to explain this is that of a dieting site with an ebook of weight-loss tips. On the sign up form to download the ebook, a valuable service-oriented offer could be to “add your mobile number and receive daily encouragement by SMS.”

Purchasing Mobile Numbers

This should really only be considered by experienced mobile marketers, but it is possible to buy batches of numbers from others who run co-registration via CPA offers and segment the list by interest. Be careful who you deal with however, or you can get stung by the anti-spam laws.

Mobile is very very personal, so getting a mobile number is definitely harder than getting an email address. But it’s worth it and as people become more comfortable with SMS messages from businesses – relevant messages – they will be more willing to share their personal information.

Offers and calls-to-action

SMS marketing offers an easy way to share a brief message to pique interest and then drive mobile users to a mobile-optimised web page.

Even if you are specifically targeting smartphones, optimisation is still a concern. Smartphone web browsers are capable of displaying webpages, but the experience is broken and the user will need to zoom and pinch their way around your site. Which is annoying more than difficult. Optimising the site design ensures the most appropriate messages are presented to the mobile user first.

Alternatively, providing a phone number in your SMS text messages is an easy way to get a response.  All most users have to do is press the ‘dial’ button from the SMS to get access to the response number you send.

Sending Bulk SMS Texts

Mobile marketing has taken a note from the email marketing providers and offer many desktop tools to compose, send, respond to and analyse mobile campaigns. You’re not going to have to tap little phone keypads.

These tools help you to manage thousands of SMS messages, build and segment your lists, create auto-responses, interpret reply message like YES confirmations and STOP messages for unsubscribes.

The best providers in the market integrate your mobile number database right into your web sign up forms through an SMS API. They will also ensure directly connection to any of the global mobile networks, often at the same competitive rates.

Even someone with no experience at all in creating offers, campaigns and marketing can easily make the leap to mobile marketing. It is fast becoming one of the most valuable outbound marketing activities available to marketers.художник на икониИкони на светциХудожникОткъде да купя иконаидея за подаръкsondajiсондажи

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The Power of Viral Referrals

In today’s post, I want to talk about referrals. No matter what business you are in, referrals can be a HUGE income generator.

According to a survey conducted by eMarketers.com: “More than half (53%) of Internet users had visited websites referred by friends or family members in the previous 30 days.

In fact, some businesses end up ending their other advertising efforts because they can keep busy with referral biz. You should always build the kind of online business that relies on different marketing sources.

The American oil magnate John D. Rockefeller says, “I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.

Just imagine “automatic” sales that come to your site without you lifting a finger; targeted traffic stream in your sales page day after day with no effort on your part. The best day of business life is when traffic and sales are completely automatic as other people are doing all the work on your behalf.

Lately, I’ve been getting HUGE referrals on various viral traffic/link building services which give me massive free traffic and considerable commissions each and every month.

I have since stopped the advertising the last few months… but I’m still getting organic results, referrals and repeat income:

Free Traffic System Referrals

Free Traffic System Links
(More than 5,000 free links to any web page I want to advertise)

earning
(Recurring income each and every month)

The potential can be endless because there’s good chance that you may recruit  some super affiliate referrals!

In fact, over time many affiliates earn more from their super affiliate referrals than their own traffic converting. The viral referral indeed gives you super earning potential.

ANNOUNCING AUTO TRAFFIC MAGNET!

I’ll be launching a new revolutionary web traffic and viral advertising generator called” Auto Traffic Magnet” on August.

With Auto Traffic Magnet you can:

– Generate viral traffic and advertising automatically

– Earn viral traffic and advertising on all your referrals

– Build your profit list from your downlines with SOLO Email

– Earn monthly recurring membership commissions

And more!

http://www.AutoTrafficMagnet.com/

The good news is, as my thank you to my loyal subscribers, I’m offering Gold Auto Traffic Magnet Membership for absolutely FREE!

You will expect the importance and power of making referrals with ATM – your traffic and advertising will grow exponentially.

So just stay tuned for my future posts!

To your amazing success,

Henry Zeng

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Video Mini-Course On “Building Your Mini-Courses”

Mini-Course List Building Videos I just came across a nice video mini-course by Jim Edwards. It’s all about how to build your own email mini-course using some proven strategies. I think Jim really lost his mind that he could easily have sold this material for $29 or $39 without breaking a sweat but it’s FREE!

You’ve already heard the money is in the list, right? You can develop a large list by using this mini-course strategy. People will be eager to join your list since you promise to give your subscribers some nice benefits in your mini courses.

You build trust and credibility with your readers over time by providing useful information in your mini courses. People see you as an expert and trust you, so you can recommend them some quality affiliate products and make nice money with your list.

In this mini-course Jim will use the latest audio and video streaming technology to quickly teach you:

1. What a mini-course is and how to use it to build a list fast!

2. Why your “PROMISE” is the single most important ingredient for getting thousands of people to join your list.

3. Which types of messages whip people into action and have them grabbing for their wallets to spend money with you!

4. The single most important criteria for the autoresponder you select to administer your mini-course!

5. Why most people fail — when they could easily succeed — at building a HUGE list and raking in the profits!

Just enjoy 🙂

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You Better Lay The Foundation Before You Begin To Build

“You Better Lay The Foundation Before You Begin To Build”

by Jimmy D. Brown

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