Every webmaster and online business owner understands the benefits of search engine optimization. One of the most effective and least expensive marketing tactics that can deliver a high volume of targeted traffic is to get your website ranked in the top 3 slots on search engines like Google and Bing.
Few, however, realize that there are also dangers and risks hidden in SEO. Most are trivial or short-lived. Others can be more serious. And very few have the potential to cripple your entire search strategy.
Search Engine Optimization (SEO) is the art and craft of making your website more likely and suitable for ranking high on search engine results pages (SERPs) through a combination of on-page and off-page factors. It is logical, therefore, that good SEO doesn’t happen by magic or through accident. It involves an investment of time and/or money into getting things right.
And in that statement lies the seed of the biggest danger in SEO.
Your website ranks on search engines for specific terms or phrases called keywords. For instance, if your website is about dog training, then it will probably rank on search results for terms like “dog training”, “dog obedience”, “potty training puppies” and so on. The phrases for which your site ranks will depend upon how frequently and in what context they are found on your web page (on-page SEO) as well as their presence in the anchor text of incoming links to your page, and the relevance or authority of the page hosting those links (off-page SEO).
So what could be dangerous about that? After all, isn’t SEO all about optimizing these things so that your site ranks high? …Click to Continue →